Watch the 2-minute setup
LT Optica is a block theme for opticians, optometrists and independent eyewear shops. See it live in the demo.
Section patterns (Pro)
| Pattern | Use it for |
|---|---|
| Hero with eye test booking card | Headline, booking and phone buttons, a licence line and a “book an eye test” card with three visit types. |
| Eye care services grid | Six cards: eye exams, contact lenses, kids’ eye care, dry eye care, glasses and lens fitting, repairs and adjustments. |
| Frames and lenses | Three frame range cards with a picture and lens options: everyday frames, sunglasses and kids’ frames. No prices. |
| How an eye test works | Four numbered steps: a quick chat, vision check, eye health check, results and advice. |
| Prices and eye care plans | Example prices next to a monthly eye care plan card and a vision insurance note. |
| About the practice | Illustration, practice story and a checklist. |
| Why choose us | Four reasons with icons: time to talk, clear prices, help after you buy and opening hours. |
| Our opticians | Team cards with photo, role and bio. |
| Customer reviews | Three sample review cards (use real reviews only). |
| Frequently asked questions | Eye test intervals, vision insurance, repairs, children’s tests and what to bring, with a not-medical-advice note. |
| Opening hours and location | Opening hours, address, parking, phone and a map with directions. |
| Contact cards | Call, email and visit cards. |
| Urgent eye care note | Highlighted strip: what to do about sudden vision changes, eye pain or flashes of light. |
| Eye test call to action | Rounded coloured band with booking and phone buttons. |
| Latest articles | Your three newest blog posts. |
Page layouts (Pro)
- Home page: the complete homepage.
- Eye care page: services, frames and lenses, reasons to choose you, prices and plans, FAQ and the eye test call to action.
- About page: practice story, how an eye test works, opticians, reviews and the eye test call to action.
- Contact page: contact cards, urgent eye care note, opening hours with map and the eye test call to action.
Demo content to replace
- Phone
(555) 016-4807, email[email protected]and the Linden Avenue address in Springfield (header, footer, hero, contact sections). - The licence line
Licence no. 000000 (sample)in the hero. - Opening hours in the top bar, footer and the opening hours section, and the parking note.
- The six services, frame ranges and lens options, example prices, the example eye care plan, team names, roles and photos, and the sample reviews.
- The “Book an eye test” buttons: link them to your online booking system.
Eye care advertising is regulated. List only the services, frames and plans you really offer, use professional titles exactly as they apply to your team, keep the not-medical-advice notes (FAQ and footer) and the urgent eye care note, and never make health claims or promise results. The demo contains no ratings, awards or statistics: do not add any you cannot prove. Change 911 to your local emergency number outside the US and Canada.
Photo guide
Replace the illustrations and placeholder portraits with your own photos: select the image in the editor, then Replace. These sizes look sharp on large screens without slowing the site down.
| Image | Shape | Upload size | Tips |
|---|---|---|---|
| About photo | Landscape 5:4 | 1600 × 1280 px | An optometrist or optician with a customer in your practice. Natural light, no screens showing customer data. |
| Frames and lenses pictures | Landscape 4:3 | 1200 × 900 px | Your frame displays: everyday frames, sunglasses and kids’ frames. Avoid large brand logos you do not sell. |
| Optician photos | Portrait 4:5 | 800 × 1000 px | Head and shoulders, same background and light for everyone. Ask each person before you publish. |
| Map picture | Landscape 3:2 | 1600 × 1040 px | A screenshot of your map, or keep the illustration; the button links to Google Maps. |
| Blog featured images | Landscape 3:2 | 1600 × 1067 px | Shown on the blog cards and at the top of each post. |
| Logo (header and footer) | Wide or square | At least 200 px tall, PNG with a transparent background or SVG | Shown about 44 px tall. Set it in Appearance → Editor: select the logo block. |
| Site icon | Square | 512 × 512 px | The small icon in browser tabs. Settings → General → Site Icon. |
- Save photos as JPEG or WebP and keep each file under about 300 KB (a free tool such as squoosh.app does this).
- WordPress crops to the shape for you: select the image → Crop in the toolbar to choose which part shows.
- Fill in the Alternative text of each photo (for example “Our reception desk”) for accessibility and Google.
- Only use photos you own or have permission for. Ask clients before you publish photos of them.
Colour styles
Navy with sky blue and a coral accent (default), Tortoiseshell (warm brown and amber), Iris (violet and peach) and Aviator (olive green and gold). Try them in the live demo with the colour dots in the top bar.
Online booking
LT Optica has no built-in form. Link the “Book an eye test” buttons to your online booking system or practice software. Do not ask visitors to send health details through a plain contact form or email.